VERMILION SANDS - JG Ballard
October 21, 2015 marks Back to the Future Day – and while flying cars and hover boards are still yet to take off, forward thinking design is very much at the heart of our growing series of 3D covers.
An early pioneer in the popular genre of modern dystopian fiction, J G Ballard’s Vermilion Sands is set in a fictitious desert resort populated by the rich and disenchanted. We commissioned design duo Kai and Sunny who shared some of their thought processes behind the cover:
‘Designing in 3D was a new challenge after research and testing we worked out how we could apply it to our design.
The main issue for us was playing with the amount you split the colours to create different depths.
We wanted the cover to feel dynamic with movement to enhance the 3D concept. We wanted the cover to be suggestive of another worldly place. We’ve used sharp angular shapes to convey flying debris. The idea of futuristic rubbish, decaying strewn over the hot sand. The background lines represent the sand and also adds movement. The type links with the debris and strengthens the idea of this rusty jagged and fractured world’.
