Oct 1, 2012

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VINTAGE LOVES FILM

Published in August 2010, this was a one-off series aimed at consumers who may have seen the film but not read the book. We wanted to avoid a film tie-in approach, or work with film stills, so the visual conceit would lie in how we described the transition of spoken word to typed word.

It occurred that film fanatics can quote lines from their favourite films. For instance, we may not have seen Casablanca, but we may well have heard the lines – ‘Here’s looking at you, kid,’ ‘Of all the gin joints in all the towns in all the world, she walks into mine’. So why not use quotes from the film to sell the book?

We made a point of selecting quotes that were relevant to both film and book whilst making sure we remained faithful to the wording of the novel. The author name and title were relegated to the spine so that the quotes would be read as the description of the book, and not as typographic window dressing. Our insistence to work only with quotes and forego the usual trade conventions was initially met with some concerns, but the positive reactions from authors and estates alike confirmed that it was a bold, but correct approach

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